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To my patients: 10/2001

To my patients:

Normally I spend time in my letters telling you about the happenings in our office such as the new technologies we added to serve you better and what is going on in the lives of our staff members. That will have to wait for another time.

We’ve all been affected by the recent tragedy at the World Trade Center. Our dental office has lost a patient and friend, Joe Riverso. Joe was the enormously popular assistant coach of the Stepinac High School football team, a parent and a great friend to all.

In Joe’s name, and the name of all the other victims we will contribute 100% of the revenues from new patient dental examinations and x-rays, consultations, and computerized cosmetic imaging from now until the end of the year to a fund for the families of these innocent victims. So, if you have any friends or relatives that are thinking of becoming patients or you think would benefit from our office this is a great time for them to come.

This is not the first contribution our office has made. Many of you know I am a member of the Crown Council, an alliance of leading edge dentists located throughout North America who subscribe to a continually rising standard of dental care and community involvement. Through the Crown Council “Smiles for Life” charity campaign our office and the other members have raised $11,000,000 for children’s charities over the past four years. This year the campaign raised $3,000,000 and immediately dispersed $100,000 to the victims of the World Trade Center disaster with additional contributions to follow.

The Smiles for Life campaign is unique. Participating dentists donate a teeth whitening (bleaching) procedure and the patient receiving the treatment donates the cost of the whitening. 100% of the contributed funds go to the children’s charities such as the St. Jude Children’s Research Hospital, The Children’s Miracle Network, and the Starbright Foundation. With your help we donated over $20,000 this year.

But while we are trying to help the victims of this horrible terrorist attack we cannot forget the other innocent victims in our society. I’m talking about the children in shelters and poverty conditions that only through our help receive toys for the holidays. In the past four years your generosity has provided enough toys for all the children at charities such as My Sister’s Place, The Northern Westchester Shelter, and many others. We are now beginning our annual toy drive again. Bring in a new unwrapped toy and receive a $10 certificate towards any service in our office.

Please help us get the word out. Tell your friends, if you can put up a sign about the toy drive stop by the office.

With warm regards and a wish for health, happiness, and peace.

Dr. Kenneth S. Magid
And Staff